NSU Catalog 2019-2020 
    
    Mar 29, 2024  
NSU Catalog 2019-2020 [ARCHIVED CATALOG]

BADM 403 - Integrated Marketing Communications


This course is a survey of integrated marketing communications principles including advertising, public relations, media relations, promotions, communication processes, media, and ad copy and layout elements. Prerequisite: BADM 370   3 credits