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Apr 25, 2024
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NSU Catalog 2021-2022 [ARCHIVED CATALOG]
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BADM 474 - Personal Selling This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Prerequisite: BADM 370 or MKTG 370 or ECON 370 3 credits
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