NSU Catalog 2021-2022 
    
    Mar 29, 2024  
NSU Catalog 2021-2022 [ARCHIVED CATALOG]

BADM 576 - Marketing Research


This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite: BADM 370  and BADM 220  3 credits