BADM 403 - Marketing Communications

This course is designed for students who are interested in stakeholder communications, including: public relations, media relations, and promotions. Students will examine the use of promotional vehicles to communicate to existing and potential stakeholders in support of corporate marketing plans and objectives. of corporate marketing plans and objectives. in developing promotional and public relations campaigns, improving customer satisfaction, ethical issues management, and crisis management. Prerequisite: BADM 370 3 credits