Feb 01, 2023  
NSU Catalog 2022-2023 
    
NSU Catalog 2022-2023

BADM 370 - Marketing


This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing distributions and promotion decisions, marketing both consumer and industrial goods. Prerequisite: ECON 201   3 credits