NSU Catalog 2022-2023 
    
    May 26, 2024  
NSU Catalog 2022-2023 [ARCHIVED CATALOG]

BADM 370 - Marketing


This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing distributions and promotion decisions, marketing both consumer and industrial goods. Prerequisite: ECON 201   3 credits