Feb 01, 2023  
NSU Catalog 2022-2023 
    
NSU Catalog 2022-2023

PE 511 - Sport Marketing


This course is designed to provide students with an overview of the major promotions and marketing issues facing the sport industry. Topics include the history of sport marketing, principles of sport marketing, sport consumer behavior, research tools, corporate sponsorships, and evaluation of sport marketing programs. 3 credits