Feb 02, 2023  
NSU Catalog 2017-2018 
    
NSU Catalog 2017-2018 [ARCHIVED CATALOG]

BADM 370 - Marketing


This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing distributions and promotion decisions, marketing both consumer and industrial goods. 3 credits