NSU Catalog 2017-2018 
    
    Oct 09, 2024  
NSU Catalog 2017-2018 [ARCHIVED CATALOG]

PE 511 - Sport Marketing


This course is designed to provide students with an overview of the major promotions and marketing issues facing the sport industry. Topics include the history of sport marketing, principles of sport marketing, sport consumer behavior, research tools, corporate sponsorships, and evaluation of sport marketing programs. 3 credits