NSU Catalog 2017-2018 
    Oct 03, 2023  
NSU Catalog 2017-2018 [ARCHIVED CATALOG]


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Lincoln Hall, Room 101
(605) 626-2400

Dr. Shelly Baker; Dr. Allen Barclay; Dr. Kristi Bockorny; Dr. Amber Mathern; Dr. Doug Ohmer; Mr. Robert Preston; Ms. Hannah Walters

Marketing majors experience a wide variety of learning environments at NSU, ranging from traditional classroom lectures to hands-on, clientcentered marketing projects. NSU’s marketing students examine all aspects of the conceptual marketing mix of product, distribution, pricing, and promotional activity. NSU’s Marketing program educates students in the varied processes by which the demand for goods and services is anticipated, stimulated, enlarged, and satisfied. Students also learn the importance of managing customer relationships in ways that benefit their organization, their shareholders, their stakeholders, and most importantly, their customers. For students interested in the artistic aspects of marketing, NSU offers the possibility to double major in Art/Advertising Design or Art/ Multimedia Design, or to minor in Digital Art.

NSU prepares its marketing graduates for domestic and international careers in sales, advertising, retailing, brand management, product planning, marketing research, and other marketing-related occupations in both for-profit and non-profit organizations. Students also will find NSU’s Marketing major an excellent preparation for graduate studies in the field of marketing.

Career Directions

Consumer Behavior Research
Marketing Research
Marketing Management
Retail Management
Graduate Study


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