Marketing - Digital Marketing Emphasis (BS)

Exit Requirements for Business Majors

In addition to Northern State University graduation requirements, baccalaureate business majors must:

• Complete a minimum of 30 semester hours of course work in the School of Business at Northern State University. Acceptance of course work completed at other colleges and universities will be evaluated by the Dean.
• Take School of Business exit exam

Program Requirements

Students majoring in marketing must also complete business core courses and meet School of Business exit requirements.

• BADM 403 - Integrated Marketing Communications 3 credits
• BADM 471 - Marketing Management 3 credits
• BADM 475 - Consumer Behavior 3 credits
• BADM 476 - Marketing Research 3 credits
• BADM 478 - International Marketing 3 credits

Emphasis Requirements

Students must complete three of the following:

• BADM 378 - Marketing for E-Commerce 3 credits
• BADM 459 - Marketing Analytics 3 credits
• MIS 385 - Data Mining 3 credits
• MIS 480 - Business Intelligence 3 credits

Total: 70 credits