Marketing - Marketing Management Emphasis (BS)

Exit Requirements for Business Majors

In addition to Northern State University graduation requirements, baccalaureate business majors must:

• Complete a minimum of 30 semester hours of course work in the School of Business at Northern State University. Acceptance of course work completed at other colleges and universities will be evaluated by the Dean.
• Take School of Business exit exam

Program Requirements

Students majoring in marketing must also complete business core courses and meet School of Business exit requirements.

• BADM 403 - Integrated Marketing Communications 3 credits
• BADM 471 - Marketing Management 3 credits
• BADM 475 - Consumer Behavior 3 credits
• BADM 476 - Marketing Research 3 credits
• BADM 478 - International Marketing 3 credits

Marketing Management Requirements

Students must complete three of the following:

• BADM 378 - Marketing for E-Commerce 3 credits
• BADM 404 - Not-For-Profit Marketing 3 credits
• BADM 473 - Retail Management 3 credits
• BADM 474 - Personal Selling 3 credits
• BADM 480 - International Sales and Negotiations 3 credits

Total: 70 credits

Total Degree: 120 Credits