NSU Catalog 2017-2018

Nov 27, 2024

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NSU Catalog 2017-2018 [ARCHIVED CATALOG]

Marketing - Marketing Management Emphasis (BS)

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In addition to being offered on Northern State University’s main campus (Aberdeen, SD), this major is also available online.

General Education Requirements - Baccalaureate (30 credits)

Degree Requirements - Bachelor of Science

Exit Requirements for Business Majors

In addition to Northern State University graduation requirements, baccalaureate business majors must:

Complete a minimum of 30 semester hours of course work in the School of Business at Northern State University. Acceptance of course work completed at other colleges and universities will be evaluated by the Dean.
Take School of Business exit exam

Business Core Courses

ACCT 210 - Principles of Accounting I 3 credits
ACCT 211 - Principles of Accounting II 3 credits
BADM 101 - Survey of Business 3 credits
BADM 220 - Business Statistics 3 credits
BADM 244 - Business Communications 3 credits
BADM 284 - Career Planning 1 credit
BADM 310 - Business Finance 3 credits
BADM 350 - Legal Environment of Business 3 credits
BADM 360 - Organization and Management 3 credits
BADM 370 - Marketing 3 credits
BADM 457 - Business Ethics 3 credits
BADM 482 - Business Policy and Strategy 3 credits
ECON 201 - Principles of Microeconomics 3 credits
ECON 202 - Principles of Macroeconomics 3 credits
MIS 205 - Advanced Computer Applications 3 credits
MIS 325 - Management Information Systems 3 credits
IDL 190 - Seminar 1-3 credits

Total: 47 credits

Program Requirements

Students majoring in marketing must also complete business core courses and meet School of Business exit requirements.

BADM 403 - Integrated Marketing Communications 3 credits
BADM 471 - Marketing Management 3 credits
BADM 475 - Consumer Behavior 3 credits
BADM 476 - Marketing Research 3 credits
BADM 478 - International Marketing 3 credits

Marketing Management Requirements

Students must complete three of the following:

BADM 378 - Marketing for E-Commerce 3 credits
BADM 404 - Not-For-Profit Marketing 3 credits
BADM 473 - Retail Management 3 credits
BADM 474 - Personal Selling 3 credits
BADM 480 - International Sales and Negotiations 3 credits

Total: 70 credits

Total Degree: 120 Credits