BADM 432 - Customer Relationship Management

This course is designed to develop a student’s knowledge and understanding of the different strategies that are employed to successfully meet the needs of customers. It examines the Market-Driven Strategy approach to business development which first identifies the customer’s needs and wants and then fulfilling them through an efficient, total company and management supported effort. It develops the concepts of customer profiling, needs identification, cross-selling, partnering with fellow professionals and relationship management, all design to meet the complex and ever-changing needs a most valuable asset, a satisfied customer. 3 credits