PE 183 - Introduction to Sport Marketing and Administration

This course addresses areas such as sociocultural dimensions, management and leadership at every level from amateur to professional, ethics, marketing, communication, budget and finance, legal issues, economics, governance, and field experience in sport management of the sport industry. This course introduces students to industry. This course introduces students to marketing and administration field. Students gain a general understanding and appreciation of career options for which they will be prepared as they learn an overview of the theory of management principles of the sport industry and the examination of the key components of sport marketing and administration. 2 credits