NSU Catalog 2022-2023 
    
    Mar 28, 2024  
NSU Catalog 2022-2023 [ARCHIVED CATALOG]

BADM 471 - Marketing Management


This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions. Prerequisite: BADM 370  3 credits