NSU Catalog 2022-2023 
    
    Mar 29, 2024  
NSU Catalog 2022-2023 [ARCHIVED CATALOG]

BADM 474 - Personal Selling


This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Prerequisite: BADM 370  or MKTG 370 or ECON 370 3 credits