NSU Catalog 2022-2023 
    
    Mar 28, 2024  
NSU Catalog 2022-2023 [ARCHIVED CATALOG]

BADM 476 - Marketing Research


This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite: BADM 370  and BADM 220  3 credits