NSU Catalog 2017-2018 
    
    Jul 13, 2024  
NSU Catalog 2017-2018 [ARCHIVED CATALOG]

BADM 403 - Integrated Marketing Communications


This course is a survey of integrated marketing communications principles including advertising, public relations, media relations, promotions, communication processes, media, and ad copy and layout elements. Prerequisite: BADM 370   3 credits