NSU Catalog 2017-2018 
    Jul 19, 2024  
NSU Catalog 2017-2018 [ARCHIVED CATALOG]

BADM 471 - Marketing Management

This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions. Prerequisite: BADM 370  3 credits