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Apr 19, 2024
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NSU Catalog 2017-2018 [ARCHIVED CATALOG]
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BADM 476 - Marketing Research This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite: BADM 370 and BADM 220 3 credits
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