NSU Catalog 2015-2016 [ARCHIVED CATALOG]
Marketing
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Lincoln Hall, Room 101
(605) 626-2400
Dr. Allen Barclay; Dr. Kristi Bockorny; Dr. Bill Broucek; Ms. Amber Mathern; Dr. Doug Ohmer; Mr. Robert Preston; Ms. Hannah Walters
Marketing majors experience a wide variety of learning environments at NSU, ranging from traditional classroom lectures to hands-on, clientcentered marketing projects. NSU’s marketing students examine all aspects of the conceptual marketing mix of product, distribution, pricing, and promotional activity. NSU’s Marketing program educates students in the varied processes by which the demand for goods and services is anticipated, stimulated, enlarged, and satisfied. Students also learn the importance of managing customer relationships in ways that benefit their organization, their shareholders, their stakeholders, and most importantly, their customers. For students interested in the artistic aspects of marketing, NSU offers the possibility to double major in Art/Advertising Design or Art/ Multimedia Design, or to minor in Digital Art.
NSU prepares its marketing graduates for domestic and international careers in sales, advertising, retailing, brand management, product planning, marketing research, and other marketing-related occupations in both for-profit and non-profit organizations. Students also will find NSU’s Marketing major an excellent preparation for graduate studies in the field of marketing.
Career Directions
Advertising
Consumer Behavior Research
Marketing Research
Marketing Management
Sales
Retail Management
Distribution
Graduate Study
Programs
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