NSU Catalog 2023-2024 
    May 27, 2024  
NSU Catalog 2023-2024

Marketing (BS)

Location(s): Northern State University Campus, Online

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Student Learning Outcomes

  • Collect, analyze, and describe the major types of stakeholders buying behavior to gain a better understanding of stakeholders. (Cross-curricular Skill: Inquiry and Analysis)
  • Demonstrate a capacity to synthesize existing ideas, images, or expertise in original ways and react in an imaginative way characterized by a high degree of innovation. (Cross-curricular Skill: Critical and Creative Thinking)
  • Identify, locate, evaluate, and effectively use and convey information to address a marketing problem or opportunity. (Cross-curricular Skill: Information Literacy)
  • Design and evaluate a strategy to achieve a desired business/marketing goal. (Cross-curricular Skill: Problem Solving)
  • Recognize the connections among ideas and experiences to synthesize and transfer learning to new and complex situations. (Cross-curricular Skill: Integrative Learning)

Exit Requirements for Business Majors

In addition to Northern State University graduation requirements, baccalaureate business majors must:

  • Complete a minimum of 30 semester hours of course work in the School of Business at Northern State University. Acceptance of course work completed at other colleges and universities will be evaluated by the Dean.
  • Take School of Business exit exam

Coursework Required

Students majoring in marketing must also complete business core courses and meet School of Business exit requirements.

Marketing Emphases

Total: 24 credits

Recommendation for General Education Goal #5 (MATH 114):

It is recommended that MATH 114  or higher be taken to fulfill GE Goal #5.

General Education Requirements - Baccalaureate (30 credits)

Please see General Education & Degree Requirements  for specific information about each SGR.

SGR #1 - 6 credits

SGR #4 - 6 credits in two disciplines

SGR #6 - 6 credits

Degree Requirements (BS) - 9 credits

Human Values (3 credits)

Additional Course (3 credits)

  • Course with MATH prefix above the level of College Algebra* OR
  • Third course in Natural Sciences OR
  • 3 credits
  • NOTE: MATH 103 , MATH 104 , and MATH 115  are considered to be at the same level as College Algebra and therefore may not be used to satisfy this requirement.


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