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May 07, 2024
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NSU Catalog 2023-2024
Marketing (BS)
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Student Learning Outcomes
- Collect, analyze, and describe the major types of stakeholders buying behavior to gain a better understanding of stakeholders. (Cross-curricular Skill: Inquiry and Analysis)
- Demonstrate a capacity to synthesize existing ideas, images, or expertise in original ways and react in an imaginative way characterized by a high degree of innovation. (Cross-curricular Skill: Critical and Creative Thinking)
- Identify, locate, evaluate, and effectively use and convey information to address a marketing problem or opportunity. (Cross-curricular Skill: Information Literacy)
- Design and evaluate a strategy to achieve a desired business/marketing goal. (Cross-curricular Skill: Problem Solving)
- Recognize the connections among ideas and experiences to synthesize and transfer learning to new and complex situations. (Cross-curricular Skill: Integrative Learning)
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Exit Requirements for Business Majors
In addition to Northern State University graduation requirements, baccalaureate business majors must:
- Complete a minimum of 30 semester hours of course work in the School of Business at Northern State University. Acceptance of course work completed at other colleges and universities will be evaluated by the Dean.
- Take School of Business exit exam
Coursework Required
Students majoring in marketing must also complete business core courses and meet School of Business exit requirements.
Digital Media Emphasis (9 credits)
Digital Marketing Emphasis (9 credits)
Marketing Management Emphasis (9 credits)
Public Relations Emphasis (9 credits)
Recommendation for General Education Goal #5 (MATH 114):
It is recommended that MATH 114 or higher be taken to fulfill GE Goal #5.
Degree Requirements (BS) - 9 credits
Quantitative Course (3 credits)
A course in Mathematics with a pre-requisite of MATH 114 or higher.
Additional Course (3 credits)
TOTAL CREDITS REQUIRED: 120 CREDITS
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