NSU Catalog 2013-2014 
    
    May 20, 2024  
NSU Catalog 2013-2014 [ARCHIVED CATALOG]

Course Descriptions


Course descriptions are arranged in alphabetical order by subject code (prefix).

Courses numbered less than 100 are considered developmental and do not count as credit toward graduation. These courses serve as preparation for college level courses and are required prerequisites for math and English courses. They must be completed in the first 30 attempted credit hours. Placement in these courses is based on ACT, SAT, or COMPASS test scores. They are self-support courses and charged at that tuition rate.

Freshmen and sophomores may take courses numbered 100 and 200 providing that the necessary prerequisites have been completed. Courses numbered 300 and 400 are normally junior and senior level but might be taken by sophomores if the necessary prerequisites have been met. Courses numbered 500 and 600 are entry- level graduate courses offered in conjunction with the undergraduate-level course. Undergraduate students who wish to enroll for the course at the 500 or 600 level must secure permission from the Graduate School. Courses numbered 700 are open to graduate students only.

Pre-requisites: Some classes have pre-requisites which must be met before enrolling in the class. This can consist of passing grades in specific courses, minimum scores on placement exams, a specified class level or admission to a particular program. It has been determined by the disciplines that these pre-requisites are necessary to prepare the student for enrollment. Pre-requisites are listed in the course description for each class.

Credits are semester hours. Asterisk (*) indicates that the course is not offered every year.

 

Art History

  
  • ARTH 312 - History of Graphic Design


    Art and design in the historical and contextual development of the role of graphic arts, including typography, advertising design, and multimedia design, in the historical and cultural development of world civilization from prehistory to the present. 3 credits



  
  • ARTH 392 - Topics


    A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually 10 or fewer students with significant one-on-one student-teacher involvement. 1-4 credits



  
  • ARTH 491 - Independent Study


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. 1-9 credits



  
  • ARTH 492 - Topics


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement. 1-6 credits



  
  • ARTH 591 - Independent Study


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. 1-9 credits



  
  • ARTH 592 - Topics


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement. 1-6 credits



  
  • ARTH 712 - Art in the Modern World


    A directed studies program in modern art from the French Revolution to the present. Contributions of Old Masters, contemporary artists, contemporary architecture, sculpture, painting and the minor arts are studied in terms of their effect on today’s world. 1-3 credits




Art Management

  
  • ARTM 350 - Introduction to Arts Management


    Topics include leadership, budgeting, board relations, marketing the arts, fund raising, organizational design, financial management, fund raising, and long-range planning. Objectives include developing an overview of the history, theory, principles, and practices of arts management and applying those skills to a project management and applying those skills to a project institution. 3 credits




Athletic Training

  
  • AT 164 - Introduction to Athletic Training


    A basic introductory course designed to acquaint students interested in athletic training with all aspects of the profession. 2 credits




Banking and Financial Services

  
  • BFS 710 - Banking and Financial Markets


    This course provides an overview of the domestic and international financial system and the role money plays in this system. The course will cover the determination and behavior of interest rates; the structure, performance, and conduct of the financial institutions; management of financial institutions; the operation of central banking as it is concerned with the money supply process and the tools, formulation, and conduct of monetary policy in a global context. 3 credits



  
  • BFS 715 - Communication and Team Dynamics


    This course takes a deeper look at organizational behavior with the goals of understanding and developing personal introspection skills; developing organizational behavior capabilities; developing better interpersonal skills to improve communication, motivation and conflict resolution skills; and enhancing skills to maximize leadership potential. 3 credits



  
  • BFS 720 - Wealth Management and Planning


    Wealth management and planning provides students with an understanding of wealth management and insurance, instruments for creating and managing capital accumulation, tools for retirement planning, basics of taxes and estate planning. Prerequisite: ACCT 610 or equivalent, BADM 620  or equivalent 3 credits



  
  • BFS 725 - Marketing of Financial Services


    Marketing of financial services is designed to deliver proven practices and concepts used by management to develop, deploy, and profit from sales and marketing strategies. The course provides theory and case studies for sales plans, product development, marketing communications, and emerging trends. Prerequisite: BADM 680  or equivalent 3 credits



  
  • BFS 730 - Regulation, Compliance and Examination Process


    Banking around the world is a key element in the efficient function and growth of an economy. While those managing and operating banks are left to make many day to day decisions - depending on the country of origin banks are viewed and treated as a matter of public interest and regulated in a way reflecting their importance to the economy. This class will examine the fundamentals of bank regulation, compliance issues facing the industry and the intertwining of regulatory environment of global financial service providers. Prerequisite: ACCT 610 or equivalent, BADM 620  or equivalent 3 credits



  
  • BFS 735 - Applied Econometrics


    Applied econometrics is a course designed to give the student a working knowledge of econometrics. The applied econometrics will cover the following subjects: Simple and multiple regression, statistical inference, dummy variables, and forecasting. Also covered are the problems and pitfalls in estimation if the assumptions of the CLRM are violated, this includes multi-collinearity, heteroschedasticity, serial/auto correlation, and model misspecification. Lastly, the course will cover various topics in time series analysis. Prerequisite: BADM 620  or equivalent 3 credits



  
  • BFS 740 - Asset, Liability and Risk Management


    Asset and liability management is the process of using a set of tools to ensure that value is created for constituencies and risks are managed within reason. Risk management is the identification and administration of risk in an enterprise. This course also emphasizes the executive analysis and assessment of organizations’ security vulnerability. Using available analytical tools and synthesizing product innovations, the course will build models that identify, control and measure risk. The course is designed to prepare the manager for contingency planning and investigation in addition to systematic assessment of organizational risk. Prerequisite: ACCT 710  and BFS 735  3 credits



  
  • BFS 750 - Credit Analysis


    An advanced look at the credit analysis process in the financial services industry. This course will introduce a variety of principles and methodologies applicable to the analysis of financial statements. Specifically, the focus is on: the role of credit analysis in banking; deconstructing financial statements - income statement, balance sheet and cash flow; assessment of business and operating environment; understanding the quality of assets and valuation models; and cash flow modeling exercises. 3 credits



  
  • BFS 765 - International Economics and Banking


    International economics and banking covers the fundamentals of the balance of payments and its relationship to exchange rate and interest rate movements. Additionally the course covers the determination of income, employment and inflation in the global economy. The role and implications monetary policy and fiscal policy play out in the international setting is emphasized. A study of the financial management of an international firm involved in multicurrency transactions and the risk it entails will also be discussed. Prerequisite: BFS 710  and BFS 735  3 credits



  
  • BFS 775 - Lending


    This course is set to take students through the various categories of lending - consumer, commercial, real estate and government sponsored - leading them through the fundamentals of the lending process. The second part of this class will expand on the details of making loans. It will include a comprehensive study and analysis of financial statements and a thorough review of cash flow analysis and discussions on structuring loans, including an overview of syndications and participations. Prerequisite: ACCT 710  3 credits



  
  • BFS 785 - Capstone: Strategic Management


    This capstone course is designed to develop and solid understanding of strategy formation, implementation, and evaluation for firms in the financial services industry. The course integrates perspectives from all aspects of business into theoretical understanding and practical application of strategic management, with particular focus on the broad financial services industry. Prerequisite: Completion of all core courses in the master’s program. 3 credits




Business Administration

  
  • BADM 101 - Survey of Business


    This course is an introduction to the basic business disciplines and the organization and management of the American enterprise system. It also introduces students to the necessary college level skills of critical thinking, effective communication and cooperative and effective learning. 3 credits



  
  • BADM 120 - Mathematics for Business


    A review of mathematical skills with emphasis on solving business problems. 3 credits



  
  • BADM 192 - Topics


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement. 1-3 credits



  
  • BADM 220 - Business Statistics


    This course introduces students to basic statistical methods. Topics, with computer applications, include: descriptive statistics, probability, distributions, sampling, estimation and index numbers with emphasis on applications in business and economics. Prerequisite: MATH 102 , MATH 115 , MATH 120 , MATH 121 , MATH 123  or MATH 125  3 credits



  
  • BADM 244 - Business Communications


    Study and practical application of the principles and psychology of effective writing. The course will include hands-on experience in a variety of relevant communication formats and technologies. Major emphasis will be on written communication. Prerequisite: ENGL 101  3 credits



  
  • BADM 280 - Personal Finance


    This course is a survey of individual investment opportunities. Topics include common and preferred stocks and corporate bonds, auto, life, and health insurance, home ownership, and will and estate planning. 3 credits



  
  • BADM 284 - Career Planning


    Making a more effective transition from college life to a career in the private, public, or non-profit sectors. Placement procedures, including interviewing and preparation of placement files, resumes, and correspondence, will be addressed. 1 credit



  
  • BADM 291 - Independent Study


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. 1-4 credits



  
  • BADM 292 - Topics


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement. 1-3 credits



  
  • BADM 293 - Workshop


    Special, intense sessions in specific topic areas. Approximately 45 hours of work is required for each hour of credit. Workshops may vary in time range but typically use a compressed time period for delivery. They may include lectures, conferences, committee work, and group activity. 1-3 credits



  
  • BADM 294 - Internship


    Applied, monitored and supervised, field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and or directed plan of study. A higher level of supervision is provided by the instructor in these courses than is the case in field experience courses. 1-12 credits



  
  • BADM 310 - Business Finance


    Business finance is an overview of financial theory including the time value of money, capital budgeting, capital structure theory, dividend policies, asset pricing, risk and return, the efficient markets hypothesis, bond and stock valuation, business performance evaluation and other financial topics. Prerequisite: ACCT 211  3 credits



  
  • BADM 312 - Introduction to Banking


    This course provides the students with background in the context, structure and operation of banks as profit-making enterprises; deposit products and services, opening accounts; check processing and other payment systems; specialized services such as investments, insurance, cash management such as investments, insurance, cash management and global banking; fiduciary role of banks in crime; developing fee-based services; electronic payments systems such as debit cards, Check 21, and the Internet; and customer service, cross- selling and referrals, and building customer relationships. 3 credits



  
  • BADM 334 - Small Business Management


    This course applies business policies and procedures to the small business environment. As such, it is designed for students contemplating management or ownership of a small business. Topics include the nature of the entrepreneur, financing and ownership options, marketing, government regulations, taxation, inventory control and other relevant business functions. Prerequisite: BADM 360  3 credits



  
  • BADM 336 - Entrepreneurship I


    This course is an introduction to the concepts, terminology, and process of new venture creation, operations and growth, as well as the introduction of entrepreneurial management practices into existing businesses. This course will assist in the identification of entrepreneurial opportunities and strategies and the role of personal factors (including creativity). Legal, ethical, and social responsibilities are emphasized. 3 credits



  
  • BADM 342 - Introduction to Trust Management


    This course presents an overview of the trust department in a commercial bank, including its fit with operations, service provision and delivery. Particular emphasis is placed on the importance of accumulating, preserving, and disposing of an estate. The course also provides an introduction to the trust industry, including the products and services associated with a trust institution, and management of products and services. Prerequisite: BADM 411  BADM 312  3 credits



  
  • BADM 350 - Legal Environment of Business


    This is a study of legal topics as they apply to the business environment. Topics include an introduction to the law, the U.S. Court system, legal process, government regulation, and criminal, tort, and contract issues. 3 credits



  
  • BADM 351 - Business Law


    This course involves a thorough study of the law of contracts, sales, product liability, agency, corporations and other selected topics. Prerequisite: BADM 350  3 credits



  
  • BADM 353 - Regulation and Compliance


    This course focuses on the regulatory environment for banks and financial institutions, with particular emphasis on compliance and reporting requirements for the community commercial banker. Prerequisite:  

    BADM 350  3 credits



  
  • BADM 360 - Organization and Management


    This course is a study of management, including the planning, direction, controlling and coordinating of the various activities involved in operating a business enterprise. 3 credits



  
  • BADM 362 - Supervisory Management


    Basic techniques: the role of the supervisor, understanding human behavior, developing good human relations. Effective communication, planning and organizing work, decision making and discipline. For supervisors and potential supervisors. 3 credits



  
  • BADM 370 - Marketing


    This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing distributions and promotion decisions, marketing both consumer and industrial goods. 3 credits



  
  • BADM 372 - Advertising


    This course is a survey of advertising principles including advertising terminology, communication processes, advertising agencies, media, and ad copy and layout elements. Prerequisite: BADM 370  3 credits



  
  • BADM 391 - Independent Study


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. 1-4 credits



  
  • BADM 392 - Topics


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement. 1-4 credits



  
  • BADM 402 - Bank Safety and Soundness


    The annual Safety and Soundness examination is the most comprehensive regulatory examination to which every federally insured financial institution is subject. Examiners intensely review six subjects with the acronym CAMELS - Capital adequacy, Asset quality, Management, Earnings, Liquidity and Sensitivity to market Earnings, Liquidity and Sensitivity to market is also assigned - and the operational flexibility of the bank and perhaps the longevity of bank senior management are on the line. This course explores each of the six categories in considerable depth, making clear why they are of such critical importance and how the bank examiners perform their assessments. It also demonstrates the potential tradeoffs that bank management must wrestle with between CAMELS categories’ grades. 3 credits



  
  • BADM 403 - Marketing Communications


    This course is designed for students who are interested in stakeholder communications, including: public relations, media relations, and promotions. Students will examine the use of promotional vehicles to communicate to existing and potential stakeholders in support of corporate marketing plans and objectives. of corporate marketing plans and objectives. in developing promotional and public relations campaigns, improving customer satisfaction, ethical issues management, and crisis management. Prerequisite: BADM 370  3 credits



  
  • BADM 404 - Not-For-Profit Marketing


    This course reflects the increasing importance of marketing in the not-for-profit sector. It discusses marketing needs and approaches in the sector and the value of its services. This course will also encourage students to consider how concepts of marketing are developed and used in concepts of marketing are developed and used in a range of not-for-profit organizations, other political, religious and social agencies. Coursework emphasizes the skills and techniques used to develop innovative marketing plans that promote interest in the products, services and people that comprise these organizations. Prerequisite: BADM 370  3 credits



  
  • BADM 406 - Accounting for Entrepreneurs


    Accounting concepts and practices for entrepreneurs/small business owners. Emphasis given to the use of accounting tools to solve small business problems. 3 credits



  
  • BADM 410 - Asset and Liability Management


    Presents the processes of acquiring and investing bank funds to maximize return and economic value of equity, while controlling for financial risks. Emphasizes the importance of balancing the maximization of profitability/ shareholder wealth with credit, liquidity, and market risks. Prerequisite: ACCT 211 , BADM 310  3 credits



  
  • BADM 411 - Investments


    This course is a thorough study of the equity market including fundamental valuation techniques, asset allocation, the efficient markets hypothesis and its implications, portfolio theory, risk and return, the primary and secondary market mechanisms, security market indicators, and international investing. An overview of the bond market including bond valuation, duration, and bond portfolio management, and an introduction to options, futures, and forward contracts are provided. The vital roles of computer technology and electronic trading are also explored. Prerequisite: BADM 310  3 credits



  
  • BADM 413 - Advanced Corporate Finance


    This course utilizes a combination of cases and theory in studying the investment, financing and dividend decisions of the firm. The emphasis is on long-term debt and equity financing as well as managing financial risk. Prerequisite: BADM 310  3 credits



  
  • BADM 418 - Financial Futures and Options


    This course is a study of futures, options and related derivative security markets. Theoretical analysis and practical issues and concerns are examined. Prerequisite: BADM 310  3 credits



  
  • BADM 422 - Modern Banking Crises in America


    From wildcat banking to the establishment of the Federal Reserve System; from consistent economic growth and development to the disaster of the Great Depression; from the introduction of federal deposit insurance to the failure of thousands of insured financial institutions in the 1980’s and 1990’s - this course investigates the history of 1990’s - this course investigates the history of with particular emphasis on recent history. A strong light will shine upon triumphs and tragedies, heroes and villains, regulatory achievements and regulatory blunders, economic growth and monetary policy mismanagement. The result: a colorful and fascinating review of economic and banking history that will demonstrate the fragile and incendiary balance between money, Prerequisite: BADM 312  3 credits



  
  • BADM 424 - Operations Research


    This course looks at quantitative tools and methods used in the decision making process of business organizations. Linear programming, decision making under uncertainty, simulation, inventory models, and queuing models will be studied. Prerequisite: BADM 220  3 credits



  
  • BADM 431 - Risk Analysis and Insurance


    This course is a study of the management of non-speculative risks and the management devices available for dealing with them. Emphasis is place on insurance as a tool for managing risks by individuals and businesses. 3 credits



  
  • BADM 433 - Real Estate


    This course is a study of real property interests including brokerage, law, financing, investments, appraisal, property development, property management and marketing. 3 credits



  
  • BADM 434 - Consumer Lending and Credit Cards


    This course will expose the student to the risk/return profiles of different types of consumer loans, consumer credit scoring, and the management of credit cards as an active asset of a commercial bank. Prerequisite: ACCT 211 , BADM 312  3 credits



  
  • BADM 438 - Entrepreneurship II


    This course focuses on the process of screening an opportunity, drafting a personal entrepreneurial strategy, and understanding the business plan writing process. Building the entrepreneurial team and the acquisition and management of financial resources are emphasized along with venture growth, harvest strategies, and valuation. 3 credits



  
  • BADM 439 - Quality Management


    Philosophy and methods for continuously improving performance at every level in an organization will be studied. It is designed specifically to improve customer service by improving the quality of products and/or services and increase productivity. 3 credits



  
  • BADM 440 - International Financial Management


    A study of the financial management of an international firm involved in multi-currency transactions. The financial manager in this environment must be aware of the causes and consequences to the international firm operating in the uncertain international atmosphere. Prerequisite: BADM 310  3 credits



  
  • BADM 446 - Community Banking Issues


    Community banks play a large role in the growth and economic development of local communities. This course investigates the role of banks and financial institutions in a community, as well as strategies and best practices for banks and other financial institutions that enable them and their communities to grow and prosper despite intense and increased competition. Prerequisite: BADM 312  3 credits



  
  • BADM 449 - Commercial and Ag Lending


    This course will focus on the loan transaction process and the impact of commercial and mortgage lending on the institution’s asset quality. Course content will discuss collateral, covenants, pricing, documentation, borrower monitoring, and credit analysis. Loan portfolio acquisition, maintenance, and management will also be an integral part of the course. Prerequisite: ACCT 211  BADM 310  BADM 312  3 credits



  
  • BADM 450 - Business Leadership


    This course examines the relevant management and behavioral science concepts, techniques, and research essential to an understanding of leadership. The major theories of leadership are reviewed. Students develop and improve upon their own leadership capabilities through familiarity with the current literature, experiential exercises, and applied research. Prerequisite: BADM 360  3 credits



  
  • BADM 451 - Organizational Development


    This course explores and illustrates the basic approaches to organizational development. Both transactional and transformational approaches to organizational development are presented in the context of real-world management situations. Prerequisite: BADM 360  3 credits



  
  • BADM 454 - Lending and Credit Risk Management


    The course begins with a review of analytical underwriting principles illustrated via case studies. It proceeds to the evaluation of credit risk, principally from a probabilities, portfolio point of view in which regulatory standards for asset quality and capital adequacy are introduced. It concludes with consideration of credit risk management techniques, including the assessment of asset concentrations, diversification, securitization, and the use of credit derivatives. Prerequisite: BADM 312  3 credits



  
  • BADM 457 - Business Ethics


    This course is a study of the ethical implications of managerial decisions. Topics covered include the responsibility of the organization to the individual and society, the role of the individual within the organization, and ethical systems for American business. The course provides an examination and assessment of current American business practices. 3 credits



  
  • BADM 458 - International Business Law


    This course is a study of the legal framework in which international business is conducted. Competing national laws and court systems are examined with respect to international business transactions and the resolution of international business disputes. International commercial law, trade law, trade organizations, and coalitions are examined. Ethical, cultural, and diversity issues are explored. Prerequisite: BADM 350  3 credits



  
  • BADM 459 - Direct Marketing


    This course examines the use of direct marketing techniques as an increasingly important distribution function. The pros and cons of direct marketing as well as the mechanics of direct marketing efforts are presented to students. Prerequisite: BADM 370  3 credits



  
  • BADM 460 - Human Resource Management


    This course provides a survey of managerial practices with respect to the management of the human resource function and an introduction to the topic of human resource management as an occupational choice. Major areas of inquiry include recruitment and selection, training and development, compensation and benefits development, compensation and benefits maintenance. Prerequisite: BADM 360  3 credits



  
  • BADM 463 - Diversity in Management


    This course explores the organizational changes that have occurred in the business environment over the past five decades in response to increasingly larger numbers of diverse individuals entering the workplace, and the implications of these changes for managers. As an “overview” course, we will explore a range of topics, including: the historical factors driving the changes; workplace diversity issues related to leadership, teamwork, and communication; social change issues related to the challenge of balancing work and family; and career paths in the future. Prerequisite: BADM 360  3 credits



  
  • BADM 464 - Organizational Behavior


    This course is a study of individuals and groups. Traditional organization theory and concepts are presented and study is given to motivation, group dynamics, and methods of coordination, change, and adaptation within an organization. Prerequisite: BADM 360  3 credits



  
  • BADM 467 - Labor-Management Relations


    This course is a survey of the historical, current, and emergent patterns in local, state, and federal labor organizations relating to collective bargaining. Topics include an analysis of the rights and obligations of both management and unions as influenced by legislation, administrative decisions, and court cases. administrative decisions, and court cases. negotiations, and contract agreements, nationally and globally, will be tracked and discussed. A collective bargaining agreement will be negotiated as a student exercise. Prerequisite: BADM 360  3 credits



  
  • BADM 468 - International Management


    A study of the management required in an internationally oriented firm with emphasis on policy formulating and planning. Also emphasized are relationships between business, cultural and political factors. International Management. Prerequisite: BADM 360  3 credits



  
  • BADM 469 - Project Management


    Projects are becoming a major tool for reaching the strategic goals of the organization. This course is designed for individuals who will be required to manage a variety of projects. A project is a complex, non-routine, one-time effort limited by time, budget, resources, and performance specifications designed to meet customer needs. At the end of this course students will gain experience in mastering the tools, concepts, and techniques of project management. Prerequisite: BADM 360  and BADM 220  or ECON 220  3 credits



  
  • BADM 471 - Marketing Management


    This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions. Prerequisite: BADM 370  3 credits



  
  • BADM 473 - Retail Management


    This course is a study of competitive structure, trade area analysis, site selection, merchandise planning and control, pricing, buying, credit policy and research. Managerial problems concerning the planning and operation of retail facilities are emphasized. Prerequisite: BADM 370  3 credits



  
  • BADM 474 - Personal Selling


    This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Prerequisite: BADM 370  3 credits



  
  • BADM 475 - Consumer Behavior


    This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. Prerequisite: BADM 370  3 credits



  
  • BADM 476 - Marketing Research


    This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite: BADM 370  and BADM 220  3 credits



  
  • BADM 478 - International Marketing


    This course is a study of the application of marketing principles and concepts in diverse cultural, economic, political, legal, and technological international environments. Prerequisite: BADM 370  3 credits



  
  • BADM 479 - International Human Resource Management


    This course compares and contrasts Human Resource Management requirements and practices in the major world economic centers and countries. Prerequisite: BADM 360  3 credits



  
  • BADM 482 - Business Policy and Strategy


    This course is designed to develop an understanding of strategy formulation, implementation, and evaluation. It involves integrating all functional areas of business, analyzing the environment in which the firm operates, and choosing strategies that enable the firm to meet its objectives. Prerequisite: BADM 310 , BADM 350 , BADM 370  and BADM 360  3 credits



  
  • BADM 486 - Reading in Business Problems


    Independent study or research in the area of business and business education. 1-3 credits



  
  • BADM 489 - Business Plan Writing and Competition


    Students will write a business plan and present it to a panel of faculty and business community members. The top three business plan presenters will move on to a statewide competition. 1 credit



  
  • BADM 491 - Independent Study


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. 1-4 credits



  
  • BADM 492 - Topics


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement. 1-4 credits



  
  • BADM 493 - Workshop


    Special, intense sessions in specific topic areas. Approximately 45 hours of work is required for each hour of credit. Workshops may vary in time range but typically use a compressed time period for delivery. They may include lectures, conferences, committee work, and group activity. 1-3 credits



  
  • BADM 494 - Internship


    Applied, monitored and supervised, field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and or directed plan of study. A higher level of supervision is provided by the instructor in these courses than is the case with field experience courses. 1-12 credits



  
  • BADM 506 - Accounting for Entrepreneurs


    Accounting concepts and practices for entrepreneurs/small business owners. Emphasis given to the use of accounting tools to solve small business problems. 3 credits



  
  • BADM 511 - Investments


    This course is a thorough study of the equity market including fundamental valuation techniques, asset allocation, the efficient markets hypothesis and its implications, portfolio theory, risk and return, the primary and secondary market mechanisms, security market indicators, and international investing. An overview of the bond market including bond valuation, duration, and bond portfolio management, and an introduction to options, futures, and forward contracts are provided. The vital roles of computer technology and electronic trading are also explored. Prerequisite: BADM 310  3 credits



  
  • BADM 538 - Entrepreneurship II


    This course focuses on the process of screening an opportunity, drafting a personal entrepreneurial strategy, and understanding the business plan writing process. Building the entrepreneurial team and the acquisition and management of financial resources are emphasized along with venture growth, harvest strategies, and valuation. 3 credits



  
  • BADM 560 - Human Resource Management


    This course provides a survey of managerial practices with respect to the management of the human resource function and an introduction to the topic of human resource management as an occupational choice. Major areas of inquiry include recruitment and selection, training and development, compensation and benefits development, compensation and benefits maintenance. Prerequisite: BADM 360  3 credits



  
  • BADM 564 - Organizational Behavior


    This course is a study of individuals and groups. Traditional organization theory and concepts are presented and study is given to motivation, group dynamics, and methods of coordination, change, and adaptation within an organization. Prerequisite: BADM 360  3 credits



  
  • BADM 576 - Marketing Research


    This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite: BADM 370  and BADM 220  3 credits



  
  • BADM 586 - Reading in Business Problems


    Independent study or research in the area of business and business education. 1-3 credits



  
  • BADM 591 - Independent Study


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. 1-3 credits



  
  • BADM 592 - Topics


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement. 1-4 credits



  
  • BADM 593 - Workshop


    Special, intense sessions in specific topic areas. Approximately 45 hours of work is required for each hour of credit. Workshops may vary in time range but typically use a compressed time period for delivery. They may include lectures, conferences, committee work, and group activity. 1-3 credits



  
  • BADM 605 - Foundations of Finance


    Topics included are mathematics of finance, liquidity management, capital budgeting, liability management and value creation. 3 credits



 

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