BADM 341 - Non-Traditional Bank Product and Services

This course focuses on introducing students to the broad array of finance-related activities that became available to financial holding companies through the passage of the Gramm-Leach-Bliley Act in 1999.These non-traditional bank products and services include, but are not limited to: trust services, insurance products, home mortgage, securities underwriting, brokerage, and electronic banking. The student will learn the importance of these non-traditional products in contributing to the financial holding companies overall financial condition and contributing to its ability to attract and retain customers by being able to satisfy a wide-range of financial product and services needs of its customers. Prerequisite: BADM 312 3 credits