BADM 404 - Not-For-Profit Marketing

This course reflects the increasing importance of marketing in the not-for-profit sector. It discusses marketing needs and approaches in the sector and the value of its services. This course will also encourage students to consider how concepts of marketing are developed and used in concepts of marketing are developed and used in a range of not-for-profit organizations, other political, religious and social agencies. Coursework emphasizes the skills and techniques used to develop innovative marketing plans that promote interest in the products, services and people that comprise these organizations. Prerequisite: BADM 370 3 credits