NSU Catalog 2013-2014 
    
    Jul 13, 2024  
NSU Catalog 2013-2014 [ARCHIVED CATALOG]

BADM 459 - Direct Marketing


This course examines the use of direct marketing techniques as an increasingly important distribution function. The pros and cons of direct marketing as well as the mechanics of direct marketing efforts are presented to students. Prerequisite: BADM 370  3 credits