NSU Catalog 2013-2014 
    Jul 19, 2024  
NSU Catalog 2013-2014 [ARCHIVED CATALOG]

BADM 475 - Consumer Behavior

This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. Prerequisite: BADM 370  3 credits