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Nov 22, 2024
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NSU Catalog 2021-2022 [ARCHIVED CATALOG]
Marketing (BS)
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 Return to: Major/Minor/Program (A-Z)
In addition to being offered on Northern State University’s main campus (Aberdeen, SD), this major is also available online.
Student Learning Outcomes
- Collect, analyze, and describe the major types of stakeholders buying behavior to gain a better understanding of stakeholders. (Cross-curricular Skill: Inquiry and Analysis)
- Demonstrate a capacity to synthesize existing ideas, images, or expertise in original ways and react in an imaginative way characterized by a high degree of innovation. (Cross-curricular Skill: Critical and Creative Thinking)
- Identify, locate, evaluate, and effectively use and convey information to address a marketing problem or opportunity. (Cross-curricular Skill: Information Literacy)
- Design and evaluate a strategy to achieve a desired business/marketing goal. (Cross-curricular Skill: Problem Solving)
- Recognize the connections among ideas and experiences to synthesize and transfer learning to new and complex situations. (Cross-curricular Skill: Integrative Learning)
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Exit Requirements for Business Majors
In addition to Northern State University graduation requirements, baccalaureate business majors must:
- Complete a minimum of 30 semester hours of course work in the School of Business at Northern State University. Acceptance of course work completed at other colleges and universities will be evaluated by the Dean.
- Take School of Business exit exam
Program Requirements
Students majoring in marketing must also complete business core courses and meet School of Business exit requirements. Digital Media Emphasis (9 credits)
Digital Marketing Emphasis (9 credits)
Marketing Management Emphasis (9 credits)
Public Relations Emphasis (9 credits)
Recommendation for General Education Goal #5 (MATH 114):
It is recommended that MATH 114 or higher be taken to fulfill GE Goal #5.
General Education Requirements
Baccalaureate degrees - 30 credits
Associate degrees - 24 credits
Goal #1: Written Communication (6 credits Baccalaureate/Associate)
Student enrollment in the initial English course is determined by the Board of Regents placement policy (2:7.6).
Goal #2: Oral Communication (3 credits Baccalaureate/Associate)
Goal #3: Social Sciences (6 credits Baccalaureate [in two disciplines]/3 credits Associate)
Baccalaureate - Six (6) credits hours (in two disciplines).
Elementary Education majors and Special Education majors must take POLS 100 , GEOG 210 , and HIST 151 or HIST 152 .
Goal #4: Arts and Humanities (6 credits Baccalaureate [in two disciplines]/3 credits Associate)
Baccalaureate - Six (6) credits hours (in two disciplines).
Goal #5: Mathematics (3 credits Baccalaureate/Associate)
Student enrollment in the initial Mathematics course is determined by the Board of Regents placement policy (AAC Guidelines 7.6).
Goal #6: Natural Sciences (6 credits Baccalaureate/3 Credits Associate)
Associate Degree Flexibility (3 credits)
Students have the flexibility to select an additional three credits from Goal #3, #4, or #6 with courses selected from different disciplinary prefixes.
Degree Requirements (BS) - 9 credits
Quantitative Course (3 credits)
A course in Mathematics with a pre-requisite of MATH 114 or higher.
Additional Course (3 credits)
TOTAL DEGREE: 120 CREDITS
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Return to: Major/Minor/Program (A-Z)
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